McDonald’s is an American fast food company. McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries across approximately 36,900 outlets as of 2016. Although McDonald’s is known for its hamburgers, they also sell cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, wraps, and desserts.

Making the right communication through visuals for every product and campaign is an interesting challenge. In this project, McD developed POSM items that include in-store posters, digital ads, and outdoor billboards.