CLIENT:
RESSO (BY THE DANCE)
AGENCY:
MALEO - FLOCK COMPANY
ROLE:
JR ART DIRECTOR
EVOLUNITIONIZING HOW GEN Z ENGAGES WITH MUSIC
Resso, a social music streaming app by ByteDance (the company behind TikTok), redefines music engagement by integrating interactive features like lyric sharing, comment sections, and expressive reactions. Unlike traditional platforms, Resso fosters a community-driven experience where users connect through music.
As it prepares for its Indonesia launch, Resso aims to amplify its unique value by crafting a targeted marketing strategy that resonates with Gen Z. The focus is on building anticipation and highlighting its immersive social features to establish a strong market presence.
"Resso is the music platform that understands Gen Z—Resso is you. Let’s #Ressonate together."
With a deep understanding of Gen Z's needs, Resso sets itself apart as a one-stop destination for discovering the latest hits, sharing lyrics, and engaging with artists. More than just a streaming app, it’s a space where music becomes a shared experience—making it the go-to platform for the next generation of listeners.
RESSO IN YOU #RESSONATE TOGETHER
To resonate with Gen Z, we need to incorporate social activations that give them deeper access to their favorite artists. That’s why we created "Resso in You"—an exclusive interview and performance series featuring rising stars and Resso’s favorite artists. This platform offers Gen Z unique insights and behind-the-scenes content they won’t find anywhere else, fostering a stronger connection between artists and fans.
