CLIENT:
COLEARN
COMPANY:
COLEARN
ROLE:
CREATIVE LEAD / DESIGN MANAGER
EMPOWERING PARENTS AND CHILDREN TO STAY RESILIENT IN LEARNING, PAVING THE WAY FOR BRIGHTER FUTURE
As CoLearn focuses on expanding its product quality, this year’s main campaign objective is to launch and gain exposure for its key offerings: Live Class, Tanya, and Guru Juara, standing out among other Ed-Tech competitors. The goal is to communicate the highlights of each product and the brand benefits clearly to the audience. A secondary objective is to reassure parents that their children can study more effectively with CoLearn, especially during the pandemic.
Our interactive Live Class, led by our Guru Juara, is the heart of CoLearn’s platform and what truly sets us apart from other Ed-Tech players — a refreshing solution to the challenges of remote education. Unlike traditional online education that often feels one-way and monotonous, CoLearn creates a lively, two-way learning experience where students can ask questions, interact in real-time, and engage deeply with Guru Juara — expert teachers who bring energy, humor, and passion into every session.
Building on this spirit of engagement and excitement, we launch the campaign "Learning the Joy of Learning" — an idea centered around rekindling students’ natural curiosity and excitement towards studying. At its heart, this concept is about transforming learning from a burden into an adventure. It’s about shifting the mindset from “have to learn” to “want to learn.”
By hosting dynamic, interactive sessions led by Guru Juara, we directly address the problem of boring, passive online study. We aim to awaken Indonesian parents to realize: this is not the time to relax, but a critical moment to invest in their children's education — nurturing not just academic skills, but a lifelong love of learning.
LEARNING THE JOY OF NOT GIVING UP
As the brand want to streghten their branding position between competitors, we need to highlight on the brand purpose.
CoLearn aim to be the official sponsor for all Indonesian ambitious students.
They make sure that this is the safest place for ambitious students and letting them to not afraid to be just who they are and walk side by side supporting students on their journey to reach their goals.
TANYA EXPLAINER VIDEO
FUNCTIONAL VIDEO
Tanya is an Artificial intelligent tool from CoLearn that helps the student to do their homework and study more efficiently with 100% accuracy on Math and 70% accuracy for new two other STEM subjects, Physics, and Chemistry it becomes complete with concept explanation makes Tanya so popular among students across the nation.
CoLearn start Mom Ambassador program to drive sales. With explainer video we help moms to explain better about Tanya and live class feature to wider audience.
SOCIAL MEDIA
As CoLearn being expansive on the product quality, they offer a great Live Class experience that needs to get exposure in between other Ed-Tech competitors.
The TVC’s insight is to highlight Students' daily struggles with online learning, with a bit sense of humor added to the story try to wake up Indonesian parents that this is no time to relax during pandemic situation, Indonesia education is on the edge of downfall if we do not take action.
